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Red apple on stack of books symbolizing back-to-school season and stress relief marketing for massage therapists

July

1

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2025

Back-to-School, Back-to-You: How Massage Therapists Can Market to Parents

By the time school starts, most parents are drained, stressed, and ready for a moment of quiet they won't have to schedule around anyone else.Back-to-school season is full of pressure. There are early mornings, long supply lists, kids that don't ...

June

30

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2025

Go See Baby: The Massage Client I'll Never Forget

She was in her eighties and living in a nursing home. The administrator called and asked if I could come help. This patient was bedbound, nonverbal, and the entire right side of her body had been affected by a stroke. Her fingers were curled so ...

June

10

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2025

Should Massage Therapists Use ABMP or AMTA Subdomains? SEO Pros & Cons Explained

As a massage therapist, your reputation is everything. In today's digital world, that reputation starts online. Clients are searching for stress relief, injury recovery, and holistic wellness, and they're likely turning to Google before ever ...

May

28

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2025

Why Your Business Needs a Website and Not Just Facebook

Grow your business without relying on algorithms. Have you ever just stared at your phone, trying to come up with things to post to Facebook or other social platforms that will get your followers engaged? You scroll through your camera roll, ...

April

22

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2022

The Hunt for Morels

Note: This article is adapted from a research paper I wrote for part of my Professional Writing degree at Missouri State University in 2021. It is for educational purposes only. Please consult your local conservation department for mushroom ...

April

5

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2021

5 Keys to Maximize Your Online Presence

Are you just getting by in your massage business or are you thriving?If you're a massage therapist or small business owner, how do you get found in the noise?Online presence has become even more important this past year, with trends of finding ...

March

30

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2021

3 Things Massage Therapists should Avoid When Joining Facebook Groups to Grow Their Practice

Part 2 in the Facebook series.If you’ve read enough self-help business books about social media or spent any time in business groups, you’ve likely been told to join every group where your potential clients may be. I don’t ...

March

26

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2021

7 Strategies You Can Use to Start Getting Referrals Today

It’s human nature to want to help others, and we do that by having knowledge others don’t have. Social media outlets and websites can serve to refer clients to you.  Think of them as your personal secretary or gatekeeper, ...

November

22

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2020

The Legend of Simon Durand's Hidden Gold

The fall morning breeze bites at my skin as I step out onto my porch. But for the areas the sun has touched with its warmth, the rooftops in my subdivision are covered in frost. I hug my coffee close and inhale the steam. The subtleties in its aroma ...

November

12

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2020

Don't Let The Muggles Get You Down

This quote was introduced in Harry Potter and the Prisoner of Azkaban, a book in a series about young witches and wizards with a natural gift for magic and who are learning to use it. “Muggles” refers to non-magic folk, who ...

October

20

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2020

5 tips for taking amazing photos with your phone

Technology has come a long way since Nokia. We thought we were cool in the 2000's because we could change the face covers of our cellular devices. The decade before thought they were cool because they had a giant bag phone in their cars. Now we have ...

October

20

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2020

13 Ways I Manage Stress

I think I've always had anxiety. It's either calm or it rears its ugly head depending on how life is going at that moment; rather, how I'm handling life at that moment. I've had panic attacks and avoided things I knew would set ...

October

20

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2020

Will Covid-19 Affect Your Massage Session?

The 2020 pandemic has completely turned our world upside down. Now that massage therapy businesses have reopened, should you get that massage you’ve been missing? As an educator and massage therapist, I’ve been dedicated to staying up to ...

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