Work Smarter is a 40-page PDF eBook for massage therapists who want to grow their practice. It's full of tips and tricks I've learned over my 14 years in the massage field as a practitioner, business owner, and educator.
Inside you'll find:
Motivation and inspiration to set and achieve your goals
10 Facebook tips to help you get clients
7 tips to help you earn referrals
How to create Loyalty with programs, treatment plans, and customized sessions
Rebooking and scheduling secrets that work
Massage Therapists who purchase Work Smarter will have a free 6-month membership in my new massage therapist directory, Massage-Network.com, launching January 1, 2021. They'll also have the opportunity to join my members-only group on social media, grow their therapist network, learn more about business, and build a community of therapists who want to grow their personal practices.
Massage Network will revolutionize how clients connect to massage therapists. It's therapist-centered, so your clients can follow you wherever you go, and it's the first therapist-specific directory that isn't under the umbrella of a professional liability association.
This book is available for a limited time! Click below to make your purchase, and you'll be contacted soon to start building your free therapist profile.
Atlas Obscura seeks to entertain their audiences with curious and unusual wonders of the world. Two of my submissions have been just strange enough to be added to their catalogue of unique points of interest.
In the midst of the Blue Ridge Mountains rests a 720-acre manmade bit of heaven known as Lake Lure, although film fans may know it better as the lake where Johnny Castle taught Baby to lift.
While it looks like a naturally occurring feature, the body of water now known as Lake Lure didn’t appear until 1927. The area was slowly settled starting in 1902, and by 1925, a power company had come to the area to establish a dam on the Broad River. Once the river was dammed, the lake only took a couple of years to fill up, and a brand new rustic lake town was formed.
While it is beautiful in its own right, the lake and its attendant town are likely more recognizable from films than from family vacations. Most notably, the lake is seen in Dirty Dancing. Scenic areas in and around the lake, as well as the Fairfield Inn, were also used for some of the filming locations. The staff cabins were demolished not long after production, but the steps to the bridge are still there. The town even started an annual Dirty Dancing Festival in 2010, and in 2013, began donating part of the proceeds to the Pancreatic Cancer Action Network in memory of Patrick Swayze.
Other movies shot in the area include Last of the Mohicans and Firestarter, but it’s the memories of dance and romance that keep the lake alive.
The area once known as Gumbo Flats, now referred to as “The Valley” by locals, is home to fine dining, outlet stores, fall pumpkin patches, and a little grove of stalwart pecan trees that has survived the Great Flood and other tests of time. The first tree (the monarch tree) was planted more than a century ago, and the three younger ones around it sprouted from its nuts.
In 1993, when the Midwest was devastated by the Great Flooding of the Mississippi and Missouri rivers, Chesterfield’s 100-year levee couldn’t withstand the raging waters. As happened in many rural towns and cities, the backwaters seeped in, filling the valley with as much as 15 feet of floodwater that destroyed the area’s farmland and existing businesses.
The businesses may have fallen, but, miraculously, the pecan grove did not.
While the city was rebuilding the area, these trees became protected by a new 500-year levee, and a monarch tree ordinance was passed, preventing commercial development of the land they occupy.
To further protect and celebrate the longevity of the four trees, a half-acre park was built around them, giving both passersby and nearby retail workers a place to rest. In 2016, when the park was dedicated, a fifth tree was planted. In addition, Julie Sesti, a local artist, was commissioned to sculpt a life-sized bronze tribute to the Bayer and Brasher families who once farmed the area and planted the original tree in the 1890s.
For now, the future looks bright for this sturdy cluster of trees. Missouri pecan trees tend to thrive in the nutrient-rich, bottomland “gumbo” soil that this area provides. The largest tree has a trunk circumference of about 14 feet and stands around 70 feet tall. Healthy pecan trees can grow to 100-150 feet tall and yield nuts for up to 225 years, so this tiny park could be offering a nutty snack and a spot of shade for hundreds of years!
Essays and Research Papers
The Legend of Simon Durand's Hidden Gold
If fall is the ending of a lifecycle, winter is death.
If this stretch of land could talk, it would tell you of floodwaters climbing the 30-foot embankments and making the way impassible; of cars going over the edge, being upended and saved from the river by massive tree trunks; of Civil War soldiers using the mountains for cover as they marched between Fredericktown and Pilot Knob; of legends of ghosts, gold, and murder in the isolated villages of the mountains.
This area of the Ozarks appropriately became known as “French Mills” and was home to around 200 people at the turn of the century. If you drive that stretch, the only indicator that French Mills ever existed is a weathered, wooden sign chained to a faded red cattle gate that reads, “French Mills Cemetery.”
That graveyard is the final resting place of at least a dozen people, three of which are alleged to have been murdered. One of those stories turned into a legend of lies and hidden gold. This legend has always intrigued me.
“Everything in the universe has an opposite: hot ─ cold, good ─ bad, inside ─ outside. You have a right and left side to your body, a front and back. Every up has a down, and every down has an up.”
I looked at the mountains surrounding Estes Park as I contemplated Bob Proctor’s words. We’d arrived just in time today to see the cloud of smoke erupt from Cameron Mountain and blow south, billowing up into a dirty thundercloud that seemed to hover over the Stanley Hotel. How anyone could think that raking the forest floor would prevent these disasters was beyond me.
Integrating Massage Therapy Into Mainstream Medicine
Massage therapy has become increasingly popular each year as an alternative method to treat and manage pain, stress, and aid in post-operative recovery and rehabilitation. 71% of Americans believe that therapeutic massage should be considered a form of healthcare, and 70% of patients who received a massage in 2019 did so for its medical benefits (American Massage Therapy Association [AMTA], 2020).
While there is no current data available to show the number of therapists considered medical massage practitioners versus relaxation specialists, it should still be alarming to see that patients who are receiving massage for its medical benefits are doing so in spas, hotels, massage franchises, or in their homes rather than in a medical environment or a massage clinic specializing in medical therapies (Massage Therapy Industry Fact Sheet 2019). The significance of this data and how it relates to successful patient care will be discussed later in this report.
With so many patients receiving massage for medical benefits, the involvement of healthcare practitioners in patient education regarding therapeutic massage and referrals to appropriately licensed and certified massage therapists is more important to the health of patients than ever before.
This piece was completed as a part of my Writing for Healthcare course. The design and writing is original and created in Photoshop. Photos were sourced from Pixabay and edited with permission of the copyright holder.
I chose Fibromyalgia for this project because I've specialized in treating this condition in my massage practice. Many clients seek alternative methods of treatment, such as the therapies listed here. If someone is suffering from unexplained pain, my hopes are that they may come across this graphic and spark a conversation with their doctor.
The piece below was created for my Writing for Healthcare class. It's an original brochure that I created using Photoshop. The left photo is the outside, and the right is the inside.
Photos were sourced from Pixabay with the permission of the copyright holders.
Many people who have been diagnosed with Fibromyalgia seek out alternative methods of pain management. These are just a few, but enough to give patients a starting point in trying new methods and finding healthcare providers who may be familiar with their condition.