What to Offer: Practical and Relatable Ideas

You don't need a flashy promotion. In fact, a softer approach usually lands better. Here are some ideas to consider:

• Massage + foot scrub for “tired-from-running-around” relief
• Massage + mini facial or aromatherapy for “just breathe again” restoration
• Massage + coffee – partner with a local coffee shop and create a special that helps both of you. This strategy works with other businesses around town too.
• Targeted stress relief sessions (neck/shoulders/back) for desk warriors and carpool queens
• Gift card campaign with booking incentives (e.g. “buy now, schedule for later” or "Buy one, gift one" where an hour session gets a half-hour gift card that they can gift to a teacher or friend)
• Teacher or caregiver specials (especially helpful in education-heavy towns)

Gift cards are a great gift idea for teachers! And if you plan to attend or create an event where you hand out water bottles, be sure to attach your business card or create a branded label. Most communities have drives for school supplies. Before the first day of school, you could host a drive and give coupons for every backpack of supplies donated. It's a great way to get visibility and partner with your local schools. 

Whatever you end up doing, make it simple so it’s easy to say yes.