Back-to-School, Back-to-You: How Massage Therapists Can Market to Parents

Jul 01, 2025

By the time school starts, most parents are drained, stressed, and ready for a moment of quiet they won't have to schedule around anyone else.Back-to-school season is full of pressure. There are early mornings, long supply lists, kids that don't want summer to end, and chaotic schedules. While parents focus on making sure everyone else is taken care of, they often leave themselves out of the equation.That’s where you come in.If you’re a massage therapist, this time of year is more ...

Read More

Go See Baby: The Massage Client I'll Never Forget

Jun 30, 2025

She was in her eighties and living in a nursing home. The administrator called and asked if I could come help. This patient was bedbound, nonverbal, and the entire right side of her body had been affected by a stroke. Her fingers were curled so tightly that the staff couldn’t trim her fingernails. The nursing staff were beginning to worry the nails would pierce her own skin.I was nervous. I’d never worked with someone who couldn’t speak before, but I was honored they thought ...

Read More

Should Massage Therapists Use ABMP or AMTA Subdomains? SEO Pros & Cons Explained

Jun 10, 2025

As a massage therapist, your reputation is everything. In today's digital world, that reputation starts online. Clients are searching for stress relief, injury recovery, and holistic wellness, and they're likely turning to Google before ever stepping through your door. That means your website isn't just a formality - it's the cornerstone of your business.If you're a member of professional organizations like the ABMP or AMTA, you may already have a subdomain website as part of your membership. ...

Read More

Why Your Business Needs a Website and Not Just Facebook

May 28, 2025

Grow your business without relying on algorithms. Have you ever just stared at your phone, trying to come up with things to post to Facebook or other social platforms that will get your followers engaged? You scroll through your camera roll, look to Pinterest for inspiration, and finally just type: "I have openings this week! Don't forget to book!"And then...nothing.It happens over and over. You post, you watch your page and wait for someone to give you a thumbs up, or send a message, ...

Read More

The Hunt for Morels

Apr 22, 2022

Note: This article is adapted from a research paper I wrote for part of my Professional Writing degree at Missouri State University in 2021. It is for educational purposes only. Please consult your local conservation department for mushroom identification prior to consumption.  It could be their earthy, smokey, nutty flavor, or their rarity, but at $75-100 per pound, there’s no denying that wild morel mushrooms are one of the most sought-after mushrooms in the country. Morels are ...

Read More